Accessibility in Public Tranportation
User Research on improving public transportation for visually impaired
My Role:
User Researcher
Timeline:
3 weeks
Team Size:
4 including myself
Tools:
FigJam, Atlas.ti,
Zoom, Jira
Overview
NutriSight, a mobile app enhanced with Meta AR, was created to help users choose the healthiest food options based on their dietary preferences. Initially started as part of an academic project focused on user research, I took the lead in advancing the project by developing the prototypes and visual designs. Using insights from our research, I crafted intuitive, user-centered designs that translated data into actionable, user-friendly interfaces. Through several iterations and comprehensive usability testing, the design achieved a significant improvement in user experience, increasing navigation ease by 25%. Moreover, I learned how to bring research findings to life through data-driven design, enabling users to make healthier choices with greater efficiency and ease.
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The Problem
Competitive Analysis
Is there really no app that could help us?
Despite their impressive features, they fail to offer the full solution users need
Boby Approved
Focuses on providing pre-`approved product recommendations
Excellent for users with broad health goals like eating organic or avoiding processed foods
NutriLens AI
Provides real-time nutritional analysis of products, offering ingredient-level insights
Uses AI to provide personalized product recommendations based on the user's dietary preferences
Yuka
Scans both food and cosmetics, providing comprehensive health impact ratings
Suggests healthier alternatives, aiding users in making better decisions
Designs
Creating the brand story
Rooted in Nature, Inspired by Harmony
The color palette draws inspiration from the natural world, evoking a sense of grounding and tranquility. The shades of blue symbolize the expansive sky, representing openness, trust, and community connection, while the grays reflect the steady resilience of the ground, emphasizing stability and balance. Together, these colors create a harmonious blend that resonates with the app's purpose: fostering unity and reliability in a serene, welcoming environment.
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Retrospective
Value of empathy in design
Unless and until you don't put yourself in the shoes of the user, you won't realize the needs and problems of the user
This empathetic approach allowed me to gain a deeper understanding of user experiences, preferences, and pain points. I could identify the critical issues that was not immediately apparent, which lead to more effective and tailored solutions.
Key Takeaways